What Do Buyers Actually Care About in a Flip House?

Buyers don’t care how hard the project was.

 They care about three things: 

1. Does this feel well done?

2. Does this feel expensive (even if it wasn’t)?

3. Will I have to redo anything right away?

 National buyer surveys consistently show a preference for homes that feel finished and low-risk. That doesn’t mean luxury — it means intentional.

 Things buyers notice immediately:  

1. Lighting quality

2. Paint consistency

3. Kitchen and bath cohesion

4. Whether finishes feel coordinated or random 

Things they don’t care about nearly as much:  

1. Brand names (with the exceptions of plumbing fixtures and appliances.)

2. What you paid for materials

3. Custom details that feel personal instead of universal