What Design Choices Help a Flip Sell Faster?

 Speed is profit. Every extra day on market costs you money and leverage.

 Across MLS data and brokerage studies, one thing shows up over and over again: Homes that feel move-in ready sell faster.

 Not “blank.”

Not “the buyer can decide.”

Ready.

 Buyers want to walk in and feel like the big decisions are done. Cohesive finishes, neutral but warm palettes, consistent lighting -  those choices reduce hesitation.

 When a buyer isn’t mentally calculating what they’ll need to fix or redo, they’re far more likely to act quickly.

 That’s why we design flips with listing photos in mind first, not just walkthroughs. Because today, the first showing happens online.