The Ultimate Airbnb Design Guide to Maximize Bookings and Reviews
Design is one of the most powerful tools you have as an Airbnb host. A beautifully styled space does more than looks good—it directly impacts how many nights you book, the type of guests you attract, and how much you can charge per stay. This guide walks you through the steps of creating an Airbnb design that increases your occupancy and elevates guest experience.
Focus on First Impressions
Your photos are your storefront. Start with curb appeal and your entryway. Fresh paint, updated lighting, and a clutter-free porch can set the tone before guests even walk inside. Indoors, the first three photos on your listing should show your most impressive features. If you’ve invested in a striking kitchen or a spa-like bathroom, make sure those images lead the gallery.
Create a Cohesive Design
Every room should feel like it belongs to the same home. Stick to a consistent palette and style that reflects your target guest. A modern loft downtown might lean on clean lines, black and white contrast, and minimalist furniture, while a lakeside cottage can feature natural textures, soft blues, and warm wood tones. Create a cohesive design to bring harmony throughout the space, making every room feel intentional and connected.
Invest in High-Impact Upgrades
You don’t need to renovate every square foot but prioritize what guests notice most. Kitchen cabinets in a fresh color, a well-chosen backsplash, and updated faucets can make an ordinary kitchen look designer. In the bathroom, swap outdated mirrors for framed or backlit options and add hotel-quality towels. These small changes instantly elevate the perception of value.
Layer Comfort and Function
Guests expect comfort at every level. Start with quality mattresses, crisp bedding, and blackout curtains. Add practical touches like luggage racks, USB outlets, and hooks for towels and bags. Design should always serve the guest experience. If a piece looks stylish but doesn’t function well, it doesn’t belong in your Airbnb.
Highlight Local Attractions
Many travelers book Airbnb's to experience something unique. Showcasing local design elements, such as featuring artwork from local makers, attractions, and restaurants, is a wonderful way for your guests to discover the local community. These details make your design memorable and often lead to better reviews.